Banking · Tanzania
FINCA SME Digital Account Opening & Loan Enquiry Drive
A field activation for FINCA Microfinance Bank taking digital account opening directly to SMEs and market traders across Dar es Salaam — brand ambassadors onboarding shop owners on the spot and capturing qualified loan enquiries.
FINCA Microfinance Bank needed to drive adoption of its new digital account-opening journey among SMEs and market traders in Dar es Salaam, and to build a pipeline of qualified loan enquiries — reaching business owners who rarely walk into a branch.
A dedicated field team of trained brand ambassadors deployed across high-density market clusters and SME corridors. On-the-spot digital onboarding, document capture and loan-enquiry qualification, supported by daily live reporting and a supervisor layer for quality control.
8-week activation across Dar es Salaam, run in two waves with a mid-campaign optimisation review.
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