Beverage · Uganda
UBL Chrome × MoMo Experiential Activation
An experiential activation for Uganda Breweries' Chrome, integrated with MTN MoMo for cashless purchases. Branded Chrome bars, sampling and on-ground brand ambassadors drove trial and engagement at events across Kampala — with every serve payable by MoMo.
Uganda Breweries wanted to drive trial and visibility for Chrome while showcasing a frictionless, cashless purchase experience — partnering with MTN MoMo to make every serve payable by mobile money at events across Kampala.
Design and operation of branded Chrome bars at key events, product sampling, and a field team of brand ambassadors managing engagement and MoMo-enabled transactions end to end, with live sales and engagement tracking.
6-week experiential circuit across Kampala events and nightlife hotspots.
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